That is a soundbite mediabistro.com community manager Seamus Condron may enjoy. It comes from Altimeter Group Partner, Customer Strategy Jeremiah Owyang.
Owyang told a packed crowd at the South by Southwest conference today that “social media doesn’t scale” and that the way to make it scale is to integrate social into customer relationship management, or CRM software, such as Salesforce.com.
Altimeter Group consults to long list of PR and marketing firms.
“You’ll never be able to respond fast enough,” said Owyang, in regards to people who like to “scream” their complaints on Twitter. Also worth noting: Altimeter recently released a free research report titled, “Social CRM: The New Rules of Relationship Management.”