Over 2 Billion People Use at Least One of the Top 5 Social Apps Each Month

Facebook's offerings dominate many markets, according to App Annie

App Annie analyzed the use of social apps worldwide
App Annie

Analytics platform App Annie released its 2017 Retrospective, analyzing mobile application usage around the world.

The report showed that globally, more than 2 billion people use at least one of the top five social apps each month, on average. In India specifically, over 71 billion hours were spent in the top five social apps on Android phones in 2017, with WhatsApp accounting for over 50 percent of those hours.

App Annie found that Facebook’s apps dominate many markets, with WhatsApp being the top social app in 2017 by monthly active users in Germany, Indonesia, India, Russia, Spain and the U.K.

Meanwhile, by the fourth quarter of 2017, the total amount of time spent in Instagram on Android phones in the U.S. had increased almost 70 percent over the previous two years. In addition, across both iPhone and Android, Instagram’s average MAU in the U.S. increased 30 percent in the past two years.

Finally, the report highlighted Telegram‘s global success, as the encrypted messaging app has seen its global MAU grow by 75 percent in the past two years, reaching nearly 100 million on iPhone and Android combined.

Check out the full Retrospective here.