Opus: Mobile Ad Revenue to Hit $5 Billion in 5 Years

In the middle of various mixed reports about the state of mobile media in the U.S., MediaPost releases a bright one. North American and European ad revenue will surpass $5 billion in 2012–up from an estimated $106.8 million at the end of 2007, according to Opus Research. The firm predicts predicts the North American market will account for $2.3 billion of the total, and will enjoy an annual growth rate of 116%.