Opera Mediaworks: Android phones top iPhones in mobile ad traffic in Q4 2013

Mobile advertising company Opera Mediaworks has released its latest report on the state of mobile advertising, which measured mobile phone ad impressions for Q4 2013. The report found a 13 percent increase in new mobile devices in the US due to the holiday season, and a 22 percent increase in Europe. In addition, Android phones came out ahead of iPhones, with 35.85 percent of ad traffic compared to iPhone’s 28.72 percent.

In terms of revenue, iOS received 56 percent of revenue in Q4 2013, up from 50 percent in Q3, while Android accounted for only 32 percent.