Online Video Ads Reach 50 Percent of U.S. Population
The average web video viewer watched 18 hours of content during the month of August, with YouTube and Hulu drawing the highest engagement at 5.7 hours and 3.2 hours, respectively. Another interesting statistic is that 85.8 percent of the U.S. Internet audience viewed online video.
A new report on August web video rankings by comScore indicates that Americans watch massive amounts of online video content. Most of that content is coming from YouTube.
Don’t let that fool you because Facebook is now the third largest video site on the Internet in terms of unique viewers. Some of you may find that odd because you don’t watch video on the platform. Nevertheless, people share a lot of videos on Facebook, which is why the social platform came in third.
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