Omnichannel Marketing's Missing Link: Online-to-Offline Integration (Report)
Nearly one-half of surveyed marketers said alignment between local and online strategies is hit-or-miss.
Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before. A report from the CMO Council and Netsertive examines the vital nature of omnichannel strategies.
Of the 189 senior marketing leaders surveyed throughout the year, 94 percent agree that omnichannel is critical or important for reaching their business goals.
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