Zynga recently announced its plans to completely shutter OMGPop.com and close four of the developer’s Facebook games, including Gem Rush and Cupcake Corner. However, before the axe was ultimately swung, members of the OMGPop team reportedly attempted to buy the site back from Zynga.
Speaking with TechCrunch, multiple sources familiar with the situation say the team members independently attempted to buy back OMGPop.com, the company’s games and IP. According to the sources, they would have been satisfied with whatever Zynga decided to sell, even if it didn’t include Draw Something or Draw My Thing, which Zynga ultimately decided to continue operating. The deal ultimately never came to be as Zynga reportedly said it would take too much legal work to make happen.
Those same sources say the four closing games – Cupcake Corner, Gem Rush, Pool World Champ and Snoops – along with OMGPop.com were earning enough money to be run independently, outside of Zynga’s support, but were never given the second chance.
New CEO Don Mattrick has previously stated that he’ll be doing a top-to-bottom analysis of the company to improve Zynga’s overall product quality, so its no surprise that such greatly underperforming titles as those under the OMGPop banner were ultimately shuttered. If Zynga had instead agreed to the buy-back by the OMGPop team members, it would be a public confirmation of just how far those games, and the brand, had fallen.
Elsewhere, Zynga is pushing ahead with the release of two new Facebook games. Hidden object game Hidden Shadows was released on Facebook in July, and match-three game Fairy Tale Twist was launched earlier this week.
Both games are now available to play for free on Facebook. You can follow their progress on AppData, our tracking tool for social and mobile apps and developers.