OK Go seems to get more creative with each and every music video they put out. They’ve danced on treadmills, created an epic Rube Goldberg machine, choreographed dogs and even animated toast. Their latest viral music video masterpiece takes things to a whole new level, incorporating HTML5 to create an interactive viewing experience.
The video, which features an amazing choreographed dance routine from Pilobolus, is for the band’s song ‘All Is Not Lost’. The video can be viewed online at allisnotlo.st. Before you start watching, you’ll be invited to enter a message. That’s where the interactivity comes in. At the end of the video, your message will be delivered to you, spelled out by the dancers that perform in the video and you will be invited to share your message with your friends. Check out my pretty deep and meaningful message in the image below.
The video has also been uploaded to the YouTube channel but titles at the beginning of the clip point out that, “The interactive, HTML5 version of this video lives at: www.allisnotlo.st …Go see it there. It’s way cooler.” And indeed, it is way cooler to watch it outside of YouTube. The choreography of the dancers in the video is amazing, and adding HTML5 choreography of pop-up windows to the mix makes the experience even better.
Check out the video below (or watch the HTML5 version!!), as well as a trailer that shows some behind the scenes footage. What do you think of OK Go’s ‘All Is Not Lost’? How does it measure up to past OK Go videos? Share your thoughts with us in the comments.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.