Online movie community Flixster stocked up on a bunch of Rotten Tomatoes to throw, acquiring the movie-review site from News Corp.’s IGN Entertainment, which will receive a minority stake in Flixster as part of the transaction. Financial terms were not disclosed.
The two sites—which reach a combined 30 million or so monthly visitors worldwide across multiple platforms—will continue to operate separately.
Flixster co-founder and CEO Joe Greenstein said:
To use movie terminology, we think this is a blockbuster double-bill. It’s a huge step forward in our goal of connecting users to their own personalized world of movies on any platform they choose. We can’t think of a better pairing for movie fans and our technology partners.
Flixster president and chief operating officer Steve Polsky added:
Rotten Tomatoes has built a fantastically well-known brand that moviegoers trust when making their decisions. Combined with Flixster’s social networking and word-of-mouth, we’re creating the leading movie destination on the Internet.
And IGN Entertainment president Roy Bahat, who will join Flixster’s board of directors as an observer, concluded:
Joining Rotten Tomatoes with Flixster creates a company that can dominate the online movie category. This also enables IGN to focus on serving the male 18-34 audience—especially video-gamers—and the advertisers looking to reach them.