News.com: TV Can Kill Movies at iTunes, Netflix

The other day, we reported on how popular movies are beginning to disappear from the iTunes Store without explanation, which affects what iPod, iPhone, and Apple TV owners can purchase. But as CNET News writes, this is unfortunately a fact of life due to Hollywood’s outdated broadcasting agreements.

“The culprit here is a system that for decades has pumped billions of dollars into the coffers of Hollywood studios and the television industry,” the report said. “What has happened is Apple and Netflix have crashed into [release windows, which are] periods of time a certain type of media is allowed to show a movie.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in