PRNewser was on hand at last Friday’s New York magazine 40th Anniversary party at the Hammerstein Ballroom, which featured sets from local indie sensations Grizzly Bear and the National, and hosts Michael Ian Black, Michael Showalter, and David Wain.
Check out the magazine’s 40th Anniversary special issue here.
Joining New York editor-in-chief Adam Moss, publisher Larry Burstein and seen among the crowd were NYC Police Commissioner Ray Kelly, 30 Rock’s Katrina Bowden and Lonny Ross, City Council Member Eric Gioia, MSNBC’s Dan Abrams, Burn After Reading’s Matt Walton, and members of indie bands Vampire Weekend and Beirut.
PRNewser caught up with New York Media Communications Manager Lauren Starke who told us that the event did serve as an attempt to reach a younger audience: “The 40th event was modeled on our popular New York by New York series, now in its second year, which is an exciting initiative of our circulation department to reach younger readers while throwing some incredible parties (indie rock karaoke with Of Montreal, a bad art auction with Zach Galifianakis, etc.). Each ticket buyer receives a one-year subscription to New York magazine.”
The strategy makes sense, especially with a certain snarky little upstart eager to eat their lunch.
Of course every PR person’s worst nightmare is having an under attended event, however this was not the case last Friday. Says Starke, “Our goals for this event were to throw a celebration worthy of the magazine’s 40 amazing years, while generating excitement about what we do to a young and cool audience. We were pleased to have over 2,800 attendees. The PR department helped get the word out about the event and to invite high profile New Yorkers.”