National Doughnut Day On Social Media [INFOGRAPHIC]
National Doughnut Day takes place on the first Friday of June every year, with the biggest brand smackdown taking place between Krispy Kreme and Dunkin Donuts.
This year, June 7, 2013, how did the two baked good bigwigs stack up?
Social media benchmarking company Unmetric examined the performance of Krispy Kreme and Dunkin Donuts on social media during Doughnut Day 2013, calculating an Engagement Score for each post based on a combo of Likes, Comments, Shares and Estimated Impressions.
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