N.Y. Times Digital Head Nisenholtz on About.com, Google AdSense

The New York Times Co. senior vice president of digital operations Martin Nisenholtz spoke at the OMMA Global conference last Monday, and Beet.TV executive producer Andy Plesser captured it on video. He discussed the margins his company’s About.com gains from Google AdSense and the fact that the latter does not perform well for news coverage in The New York Times.