(Whitney Port, Clinique’s Happy Day girl)
Manning Selvage & Less (MS&L), a division of the Publicis Group, picked up more work from Clinique this week, expanding on their digital PR targeted to college students.
MS&L work so far has also focused on the redesigned cosmetic counters, and association with reality TV stary Whitney Port (above), their “Happy Day” ambassador.
Managing the agency’s work is Stacy Mackler, VP of Global PR for Clinique. Mackler has extensive experience with beauty and lifestyle brands, and was in fact, an SVP in MS&L’s consumer marketing group till she took the post at Clinique about a year ago. It says something about the quality of MS&L’s services if she’s maintained the relationship, and contracted the work.
Full press release after the jump:
CLINIQUE COSMETICS NAMES MANNING SELVAGE & LEE A PUBLIC RELATIONS PARTNER
NEW YORK–January 23, 2008–Following a competitive review, Manning Selvage & Lee’s (MS&L) consumer marketing practice has been selected by Clinique, the number one global prestige cosmetics brand, as a public relations partner. MS&L’s New York office will lead the account.
MS&L has already started working with Clinique on a digital public relations campaign targeting college students, as well as conducting local and regional media relations outreach, for several new product and retail initiatives including the global re-design of Clinique counters and the Clinique experience. The agency also helped to promote Clinique’s association with reality television star Whitney Port, as the new ambassador for Happy Day, a retail and community event in December, and Happy Fragrance.
“Iâ€™m confident MS&Lâ€™s beauty expertise, strategic approach and strong, relevant media relationships will surpass our expectations and communications goals,” said Stacy Mackler, VP of Global PR for Clinique. “Their know-how in the marketplace and ability to reach our consumer in meaningful ways at multiple touch points, especially with strong influencer and digital media programs, will ensure our success reaching multiple audiences.”
MS&L has extensive marketing expertise in the beauty category for clients such as Procter & Gamble, Captique, Keri Lotion, Revaleskin, Sculptra and Bionova.
“We have the opportunity to help Clinique build relationships with their devoted customers and reach new audiences with some exciting programs,” said Kim Friedman, co-director of MS&L New Yorkâ€™s consumer practice. “The digital programs we are executing together have already helped Clinique reach a new generation of consumers and we’re looking forward to expanding this and other initiatives in the coming year.”
MS&Lâ€™s New York office provides strategic public relations, communications and marketing support in the healthcare, consumer and corporate areas. All practices focus on building and sustaining successful brand relationships for clients, as well as strategic planning, corporate reputation, crisis management, stakeholder challenges, media relations and digital communications.
Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today, Cliniqueâ€™s mission remains what it was from the beginning: to provide the highest quality and most effective collection of products to enhance every skin type and tone. The brandâ€™s customized approach and quality products â€“ all meticulously tested and carefully formulated with the latest science â€“ have made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are allergy-tested and 100% fragrance free. Clinique offers products for men and women of all ages and ethnicities. Clinique is sold in more than 130 countries and territories, and over 16,000 sales locations.
About Manning Selvage & Lee
MS&L (mslpr.com) is one of the world’s leading global communications firms. Headquartered in New York, MS&L has 54 offices throughout North America, Latin America, EMEA and Asia-Pacific, as well as an extensive global affiliate network. The agency meets the needs of global and local clients by providing best-in-class services in consumer marketing PR, healthcare PR, corporate communications and technology communications, as well as industry-leading work in digital communications. MS&L won PRWeek’s Best Use of Internet/New Media Award in both 2006 and 2007.
MS&L is a member of the Publicis Groupe(Euronext Paris: FR0000130577 and NYSE: PUB), the worldâ€™s fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 42,000 professionals in 104 countries, the Groupe’s activities cover advertising through three global advertising networks: Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications. Web site: www.publicisgroupe.com.