MPAA Employs Dogs to Sniff Out Piracy
Call it a case of improving one’s PR—something that the Motion Picture Association of America desperately needs. Wired reports that in an effort to expand the group’s efforts beyond public relations campaigns and federal lawsuits, they’ve employed man’s best friend. Or, rather, two of them:
“The movie industry’s specially trained dogs, Lucky and Flo, are ferreting out counterfeit DVDs in piracy hotspots around the globe. Trained to sniff out the polycarbonate used in DVDs, the two black Labrador retrievers have recovered millions of pirated discs, and collared dozens of counterfeiters in the United States, the Czech Republic, Malaysia and elsewhere.
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