Four out of every five people on Facebook feel either uneasy or ambivalent about the information they share on these sites.
These feelings can erode the strength of a social media brand online, according to Netpop Research.
Netpop says that people feel more confident about privacy on YouTube more than Facebook, and thus trust the video sharing site more.
As for how people specifically feel about Facebook, Netpop says:
- 47 percent of Facebook users are concerned about privacy
- 38 percent of Facebook users feel ambivalent about privacy
- 15 percent of Facebook users are not concerned about privacy
These figures mean that page administrators have to work harder to elicit personal data from people on Facebook, or at least find ways to engage with them.
What do you think brands can do to boost people’s trust in the way their data is handled by social media sites?