Mobile Manga Mania in Japan

While the U.S. struggles to generate an audience for cell phone video, Japanese consumers now read Manga on their phones at a startling clip.

There are now more than 300 “e-comic” sites available, where fans of Lupin the 3rd and Ringo to Kedamono (The Apple and the Beast) can download more than 10,000 Manga stories to their cellphones.

As reported in this BusinessWeek article, “the gender demographics of [online comic store] NTT Solmare’s site are now 50% male, 50% female, reckons Impress R&D’s Toshihiro Takagi.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in