Facebook’s Mobile Like Button: Success Stories and Tips from Early Adopters

Facebook made its mobile like button available to all iOS and Android application developers in early October, and software engineer Karthik Subramanyam highlighted its use by musiXmatch and Runtastic in a post on the social network’s developer blog, which also offered some tips from early adopters of the mobile like button.

MobileLikeButton650Facebook made its mobile like button available to all iOS and Android application developers in early October, and software engineer Karthik Subramanyam highlighted its use by musiXmatch and Runtastic in a post on the social network’s developer blog, which also offered some tips from early adopters of the mobile like button.

Subramanyam said of the mobile like button:

A few weeks ago, we launched the mobile like button to all Android and iOS mobile app developers. With this button, people using your mobile app can directly like your app’s Facebook page, or any Open Graph object within your app. Then, they can choose to share their activity on Facebook. The mobile like button works seamlessly with the Facebook account the person is logged into on their device, allowing people to like any piece of content while in your native app.

He wrote on musiXmatch:

musiXmatch — the largest and most exhaustive official catalog of lyrics for over 30 million people who love karaoke and singing — wanted to make it easy for people using its app to become fans on its Facebook page. To do so, musiXmatch implemented the like button right after people log into the app.

One month after integrating the like button, musiXmatch saw a 10 times increase in page likes and a three times increase in engagement on its page. musiXmatch also found that more likes generated higher engagement, which then led to increased organic growth via people sharing their activities on the app with their Facebook friends.

MobileLikeButtonMusiXmatch

And on Runtastic, Subramanyam wrote:

Another app, Runtastic — a running and fitness tracking tool — allowed people to like its Facebook page after completing a fitness activity. By showing the like button when people feel a sense of accomplishment, Runtastic was able to significantly increase its fan base and engagement on its Facebook page.

In October alone, Runtastic doubled the growth rate of new Facebook page fans and increased its fan base by 15,000, of which 61 percent came through the mobile like button on iOS (Runtastic’s rollout of mobile like on Android is in progress).

MobileLikeButtonRuntastic

He also shared a quote from Runtastic vice president of marketing Joannes Knoll:

The value of someone liking the Runtastic Facebook page coming from a finished session in our app is very high. The people who like our page from our app are truly interested in our content and are more likely to engage, comment and share our postings. We’ve also seen that if a friend proactively likes or engages on our page, their friends are more likely to have a look at the page and become a fan themselves.

Finally, Subramanyam shared four tips from early adopters of the mobile like button:

  1. Allow everyone who uses your app to see the like button: There’s no need to limit those who see the like button to those who log into your app via Facebook Login. When the like button is tapped, it will fast-app-switch to the Facebook app and present the like dialog. If the Facebook app is not installed, it will use the default mobile browser instead. This flexible response means you can implement the like button for everyone who uses your app — even if they haven’t logged into your app with Facebook, or don’t have Facebook installed on their phone.
  2. Test the optimal time to present the like button: Established apps with multiple platforms may benefit from presenting the like dialog as soon as an existing user logs into the app on a new platform. On the other hand, a new or fast-growing app may benefit from waiting to present the like dialog until after a user has engaged with the app (e.g., unlocked a new achievement, opened the app a specified number of times).
  3. Use the like button to increase your fan base on your Facebook page: Your page is the best way to communicate with people and keep them up-to-date on information related to your app or game across platforms. As such, having a bigger fan base on your app’s Facebook page allows you to bolster engagement with those most loyal to your app, and also makes it easy for fans to spread the word to their friends on Facebook.
  4. Maintain an engaging Facebook page: While the like button is a great way to drive awareness and initial traffic to your Facebook page, you still need to have a wisely-planned content strategy in order to keep your users excited and engaged. Post regularly with interesting content that will keep your app’s audience engaged.

Readers: Have you ever used Facebook’s mobile like button while interacting with your apps?