How Are People Actually Spending Their Time On Mobile? [INFOGRAPHIC]
So, we recently shared that 49% of the entire U.S. population uses a smartphone, and by 2017 that percentage is expected to reach 68%.
In that same post, we revealed that four out of five smartphone users check their phones within the first 15 minutes of waking up – but what are people actually checking?
New research from BBDO and AOL attempts to answer that very 2013-relevant question.
First of all, where does the data come from? In the study, conducted by InsightsNow in 2012, 24 users completed a seven-day diary and in-depth interviews.
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