Mobile Entertainment Market Still Growing
The U.S. market for ad-funded mobile entertainment will grow to $336 million by 2013, according to a new forecast reported by MediaPost—and it will also expand the overall mobile media market by 4.6%.
The report said that the study by the Mobile Entertainment Forum predicts that brand-subsidized content will account for the majority of revenue at almost $263 million, while the balance will come from upselling premium content.
“Mobile video and TV are expected to represent 41.4%
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