Mobile Content Adoption Rate Doubles: IBM
According to the results of a new study released this morning by the IBM Institute for Business Value, most forms of digital content services—especially mobile content, social networks, and desktop online video—are experiencing double the growth rates of just one year ago, reports MediaPost.
“The study, an online survey conducted during the third quarter of 2008 among more than 2,800 people in six countries, found that social networking penetration now stands at 60% of respondents, while 40% have Internet data plans on their mobile services,” the report said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in