Miramax has gotten friendly with Facebook, announcing today that they are the next big studio to make movie rentals available on Facebook. They follow in the footsteps of Warner Bros., Paramount and Universal, who all began making their films available to Facebook users earlier this year.
“The Miramax eXperience” will offer 20 titles in the United States and 10 each in Turkey and Britain to start. The titles available in all three countries will include Good Will Hunting, Spy Kids, Chicago, and Cold Mountain. No Country For Old Men will be limited to Facebook viewers in the United States. Other titles include Clerks, From Dusk Til Dawn, Swingers, Trainspotting, Gangs Of New York, Kill Bill, Pulp Fiction and more.
According to Variety, “Facebook users can rent Miramax titles for 30 Facebook credits, which is equivalent to $3 and watch on Facebook, the iPad and Google TV. The rental is active for 30 days and will expire 48 hours after viewing has commenced.”
“We are big believers in Facebook and what it could mean for the future of the content business. Today there are over 50 million friends on Facebook that mention a Miramax film in their profile, interact with our Miramax page, or like the fan pages of beloved Miramax titles and talent—from Good Will Hunting to Pulp Fiction and Ben Affleck to Quentin Tarantino.
“Our goal with the Miramax App is to offer consumers a great user experience where they can watch movie clips and feature length films, play games and share the experience with their friends within the Facebook community. And in doing so, we aim to ultimately build our reach to 150 million+ Facebook friends in the next 18 months.”
This latest news comes on the heels of a non-exclusive distribution deal with Netflix that Miramax signed in May, granting Netflix access to titles including Pulp Fiction, Halloween, Scary Movie, Scream and more.
The iTunes-like nature of Miramax’s Facebook movie rentals (i.e. per-movie charge, rather than a subscription fee) could prove very effective. A lot of online movie watchers aren’t ready to commit to a subscription service like Netflix or Hulu Plus. Renting a single movie from Facebook may be more their style, and a $3 movie rental sounds like a pretty good deal, if you ask me.
Miramax has launched the app first with just rental VOD but they say, “Our ultimate goal is to give consumers the opportunity to buy films and store them in their own cloud-based digital locker—to access the content anywhere they want, across ALL devices.” This could be big.
What’s your take on Miramax’s foray into Facebook movie rentals? Feel free to share your thoughts in the comments below.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.