Microsoft Gets Into Social Media Monitoring Business
Microsoft will unveil Looking Glass today, its first offering in the crowded social media monitoring space. Looking Glass is not yet available to the public and Microsoft will begin testing it next month. Advertising Age‘s Abbey Klaassen explains how it will work:
A marketing manager can get an e-mail alert when there’s a sudden surge of chatter about his or her brand on Twitter or Facebook, along with the sentiment of that chatter and the influence level of those blogging.
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