Microsoft and CNBC Strike Mobile Ad Deal
Microsoft and CNBC announced on Monday that Microsoft will be the exclusive third-party display ad provider for CNBC’s mobile Web site, according to MediaPost, expanding an online deal the two originally signed back in December.
According to the report, the latest ad deal will let marketers run banner or contextual ads on the CNBC mobile site in compliance with Mobile Marketing Association (MMA) standards. The deal also marks the first time Microsoft has signed a mobile ad syndication deal in the United States.
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