Front-end engineer Yugal Jindle revealed the new features for page plugin in a blog post, saying that the integration of messages into the page plugin will allow users to send Facebook messages to businesses without actually leaving their websites. He wrote:
For example, if you’re a local shop owner, people can start a dialog about a purchase order on your Facebook page or on your website via the messages tab. Check out our developer documentation for details on how to easily implement this functionality.
As for events, Jindle wrote that the page plugin now allows users to discover and interact with events directly from businesses’ websites, detailing its potential uses as follows:
- One place to manage event details: Any modifications you make to the event on your Facebook page will automatically be reflected on your website within the page plugin.
- Subscribe functionality: People can now subscribe to your events directly from your website, and they’ll be notified whenever you create a new event in their area.
- A more social events calendar: People who are connected to your page can now see which of their friends are going to the same event, bringing social context to the event calendar on your website.
- A localized experience: For events being organized in multiple cities, the most relevant event will be highlighted for a given person based on where he or she is located.
Readers: What do you think of the additions to Facebook’s page plugin tool?