McQuivey: Apple's Video Strategy Won't Work
James L. McQuivey, an analyst with Forrester Research, just penned a piece for CNET on Apple’s failure to crack the online video business–despite all the hype from back in 2005, when they had added video to the iTunes Store for the first time.
“Two years later, the bad news for Apple is that the company’s media distribution strategy is not going to work in video like it did in music,” McQuivey writes. “MP3 players, including the iPod, are valuable from the day you buy them because your entire CD collection provides immediate content to fill the device.
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