Marketers Fear the FCC's Plan to Kill Net Neutrality Could Increase Advertising Prices

Costs could also go up and competition decrease

Yesterday, the FCC unveiled its plan to totally dismantle Obama-era rules that require internet service providers to treat web traffic equally. The proposal—which the agency will vote on next month—would allow companies like Verizon, Comcast and AT&T to block or at least slow web traffic.

While many platforms and internet rights advocates agree that ending net neutrality could hurt consumers, marketers say brands have a lot to worry about as well.

According to Joshua Lowcock, U.S. evp and chief digital and innovation officer at UM, said brands should be concerned.

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