Mapping Black Friday on Twitter [Infographic]

The information answers questions like what items people were most excited about purchasing, where they plan to make most their purchases and whether they were shopping for themselves or someone else.

Black Friday is an experience to discover the type of person who chooses to stand outside a Best Buy or Target parking lot at midnight for a great deal on a Panasonic TH – 50PH30U – 50″ Class plasma panel or Xbox 360 Kinect game pack. Social media analysis firm MashWork designed a study based on Black Friday-related conversations on Twitter.

MashWork analyzed over 270,000 tweets referencing Black Friday last year from September 26th to November 25th. The information collected is shown on this infographic. It answers questions like what items people were most excited about purchasing, where they plan to make most of their purchases and whether they were shopping for themselves or someone else.