Yahoo! is welcoming the addition of two games from the social gaming giant Zynga, namely Mafia Wars and FishVille, to its Yahoo! app platform games initiative. Yahoo will also be working with OMGPOP to feature games on YahooIM. More after the jump.
Mafia Wars has 23M MAUs and FishVille nearly 6M MAUs on Facebook. Although these are staggering numbers for the gaming powerhouse, Zynga has long ago professed a tendency to be independent of Facebook, despite their 5 year deal. With a massive investment from Google and Japan’s Softbank, Zynga has bought up six different games studios and currently has a valuation of over $5B. Porting games to Yahoo! is a smart move for Zynga – a partnership both companies explored back in May that would expose Zynga’s games to over 600M Yahoo! users.
Yahoo! benefits from a deal with Zynga by providing high quality social game experiences to its users and Zynga benefits by access to a new userbase and brand awareness. Zynga is actively seeking out new platforms and devices to port its game on and has already launched several of its games on the Apple Store, including its flagship title FarmVille.
As I covered in our analysis of social games in Japan, Zynga’s biggest rival, DeNA, is working with Yahoo! Japan on Yahoo! Mobage, a web gaming platform for the Asian market that already hosts successful titles from big developers like Crowdstar. Since Zynga and Yahoo! Japan share a common investor: SoftBank, will we be seeing Zynga’s games on Yahoo! Mobage as well? It remains to be seen.
Although Zynga’s decision to host FarmVille on MSN Games was reversed, Crowdstar and Microsoft seem to be hitting it off well as we just yesterday covered Crowdstar’s announced partnership with Microsoft to bring some of its games on to Bing and MSN Games.
Yahoo!’s deal isn’t exclusive as it has also struck a deal with OMGPOP to bring their multi-player flash games to YahooIM, Yahoo!’s premiere chat client. users will be able to play games like Pool, Balloono and DrawMyThing in real time.
“That’s exciting and we look forward to working with Yahoo in evolving and growing the relationship, as there are further components of the relationship and their API’s we’re going to continue integrating and pushing live.” said Wilson Kriegel, OMGPOP’s Chief Revenue Officer. “It’s in line with how our other partnerships are structured and will provide their users the ability (without registering with us or being re-directed) to play our games, invite their friends, buy our virtual currency and engage with in-game items as well.”