“Let there be light” … so goes the sentiment around Facebook putting the kibosh on dark posts—those ads invisible to all but the advertiser’s highly segmented and selected recipients.
Analysis of the announcement was swift, while everyone with skin in the social ad game scrambled to assess what this meant for their strategy and bottom line.
Is this new policy bad or good? Let’s consider with some context.
Regulation: For better or worse?
From clickbait ads lurking under articles masquerading as “recommended content,” to the recent shady political ads from unknown groups in Russia, attempts to police the wild west of internet advertising have always been a game of cat-and-mouse.
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