Behrman Communications has tapped Jodi Balkan, head of Brand PR for one of their former clients, L’Oreal Paris, to lead their NY office.
The lifestyle agency has worked with blue chips including Oakley, Burt’s Bees, Lancome, L’Oreal Paris, Revlon, Target and Unilever Prestige.
CEO Nancy Behrman said in a statement, “I’ve been in the business of building brands for over 20 years. Now, in order for me to take my own business, my own brand, to the next level, it’s time for me to bring in a smart and forward-thinking leader to run my agency.”
Balkan should be very familiar with her new surroundings. Before L’Oreal Paris, she was at Behrman Communications from 1997 into 2004.