Facebook Adding More Lookalike Audiences Targeting Options to Boost Post?

Facebook is apparently attempting to boost its boost post advertising feature by adding more lookalike audiences options for ad targeting.

BoostPostLookalikeAudiences650Facebook is apparently attempting to boost its boost post advertising feature by adding more lookalike audiences options for ad targeting.

Portage chief technology officer Dennis Yu shared the screenshot above with sister blog Inside Facebook, along with the following thoughts:

While we’ve railed against boosted posts in the past, this will not only be a great option for the unsophisticated or small business marketer, but for most people. So long as you have conversion tracking and decent content, you’ll get two-thirds of the way there, in my opinion, with a boosted post.

Readers: Have you ever used Facebook’s boost post feature?