Gap has announced that they are ousting the retailer’s reviled new logo and going back to the nifty blue box of yore. The company caved in on Facebook and via press release, with North American president Marka Hansen saying in a statement that the old logo would be brought back “across all channels.”
Perhaps the truest words uttered throughout this week-long ordeal were also included in that statement.
“And we are clear that we did not go about this in the right way,” Hansen said. “We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”
According to Ad Age, a crowd sourcing plan will not be related to the logo.
Also interesting, despite the volcano of anger and media coverage galore, a poll of 1,000 consumers referenced in the Ad Age story found that 80 percent of respondents had no idea that the logo had changed.