STUDY: Facebook Page Posts Net 2.6% Organic Reach in March

The average reach for posts from Facebook pages in March was 2.6 percent, slipping to 2.27 percent for pages with more than 1 million likes, according to the latest research from social analytics and reporting firm Locowise.

LocowiseFacebookReachMarch2015The average reach for posts from Facebook pages in March was 2.6 percent, slipping to 2.27 percent for pages with more than 1 million likes, according to the latest research from social analytics and reporting firm Locowise.

Locowise studied 5,000 pages, and it outlined its findings about reach and engagement in a blog post.

Locowise found that:

  • Average organic likes growth was 0.53 percent, and pages with fewer than 1,000 likes saw that figure rise to 1.62 percent.
  • Of the 2.6 percent of users pages reached with their posts, 11.83 percent engaged with those posts, on average.
  • Larger pages did not perform as well, as those with more than 1 million likes saw average post reach of just 2.27 percent, with 11.64 percent of those users engaging.
  • Those numbers shot up to 7.47 percent reach and 11.73 percent engagement for pages with between 500,000 and 1 million likes; 9.62 percent and 12.52 percent, respectively, for those with 50,000 to 100,000 likes; and 22.8 percent and 14.21 percent, respectively, for those below 1,000 likes.
  • Link posts drew the most organic page likes, with an average of 4.48 percent, followed by status updates (2.62 percent), photos (2.14 percent) and videos (1.85 percent).
  • Pages with more than 1 million likes saw link posts perform the best, at 3.78 percent reach, while those with fewer than 1,000 likes were led by video posts, which reached up to 30 percent.
  • In terms of engagement, video led at 13.92 percent, followed by photos (13.71 percent), links (7.28 percent) and status updates (4.63 percent).
  • Smaller pages got the most engagement from photos (13.64 percent), followed by videos (11.8 percent), links (7.59 percent) and status updates (5.11 percent).
  • The numbers were similar for larger pages: photos (13.89 percent), videos (12.8 percent), links (6.01 percent) and status updates (2.56 percent).
  • Just 7.38 percent of Facebook pages analyzed by Locowise used Facebook ads to boost reach, but that total nearly doubled for pages with more than 1 million likes, to 14.6 percent.

Readers: Did any of Locowise’s findings for March surprise you?

LocowiseFacebookEngagementMarch2015