Limbo: Mobile Ads Change Voter Behavior
What follows is from a company announcing that it’s own ad campaign succeeded, so take these findings with a huge grain of salt. In January 2008, Limbo ran SMS advertising campaigns for leading Democratic presidential candidates Hillary Clinton and Barack Obama, in the process delivering one million SMS impressions across the two campaigns.
The company said that the campaigns “scored 53 percent awareness, in line with other SMS programs, but higher than might be expected from traditional forms of media.
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