Dave Kerpen, CEO of Likeable Media, is a fan. He’s a fan of the Mets. He’s a fan of his family. He’s a fan of being a fan. If you’ve ever connected with him, he’s a fan of you. And Kerpen is a fan of all things related to social media.
Combining his knowledge and successes in word-of-mouth and social media marketing with that passion, Kerpen’s new book, Likeable Social Media, makes a powerful case that brands must embrace social media to remain viable. Chock full of suggestions for executing social media marketing supported by case studies, the book offers practical ways for brands to heed its call to action.
Kerpen sees social media as providing brands with new ways to build long-term relationships that will not only result in sales, but will have brand fans bring their friends into the fold. We are relying on nascent, rapidly evolving social media platforms and much of Kerpen’s guidance goes beyond doing “X” on Facebook, “Y” on Twitter, etc.
For readers of Social Times, who are probably active participants in social media — possibly creating and executing social media initiatives — Likeable Social Media will be a source of new ideas. Its added value may be to convince colleagues and bosses who remain skeptical about social media or prefer a “go-slow” approach.
By connecting the new social media potential with tried-and-true marketing best practices, Kerpen’s overriding arguments are difficult to resist. Will you agree with everything Likeable Social Media recommends? Probably not. I didn’t, but that’s to be expected when you are reading a book that, unlike so many lesser business books, has ideas on every page.
Baseball great and “philosopher” Yogi Berra said, “How can you think and hit at the same time?” Likeable Social Media can help brands discover ways to be both strategic and execute great social media strategies so that they don’t miss the chance to knock one out of the park.
For more on Dave Kerpen’s social media perspective, here’s a interview I conducted with him on March 31, 2011.
Neil Glassman is principal marketing strategist at WhizBangPowWow, with a track record of success across linear, digital and social media. Join his conversation on Twitter or email Neil to talk about marketing or swap recipes.