Lesson for Professors (And Brands) on Twitter: Be Personal

No matter how much they feign cool disinterest, a new study shows that students will trust you as a professor more if you tweet about your personal life. What you tweet affects how you’re perceived by those you teach – a lesson which can be extended from the classroom to the world of business.

Kirsten A. Johnson, an assistant professor at Elizabethtown College, was curious about how her tweeting affected her credibility in the eyes of her students.