Legislation Introduced To Curb Location Sharing
It has been a while now, so you might have forgotten the kerfuffle that occurred when it was learned that the iPhone was tracking the location of cell towers, which resulted in a fairly accurate data trail of the iPhone user’s travels. At the time I suggested that I expect laws to be passed about the handling of this type of information, and today Senators Al Franken (D-Minn) and Richard Blumenthal (D-Conn) introduced legislation that will require platform companies and app developers to ask for explicit consent before sharing user location information with third parties.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in