Kred Launches Rewards Program for Social Media Influencers

If you haven't checked your Kred score yet, today might be the day to do it, as Kred just launched a rewards system to complement its social influence score. For your efforts, you could get an assortment of freebies and discounts ranging from snack food to computer software.

If you haven’t checked your Kred score yet, today might be the day to do it, as Kred just launched a rewards system to complement its social influence score. For your efforts, you could get an assortment of freebies and discounts ranging from snack food to computer software.

Launched in 2011, Kred pulls data from the Twitter firehose and Facebook’s social graph to come up with a two-part score. The first part measures your influence on their social networks, including the number of friends and followers you have, as well as the number of retweets, likes, comments, and shares you generate with your posts. The second part measures your willingness to share and comment on what others have posted. The score also takes into account the communities where you have the most influence by comparing you to other people with shared interests.

Kred has distinguished itself from its largest competitor, Klout, by including the content of individual tweets and Facebook posts. (For privacy reasons, the Facebook posts are visible only to the account holder). The transparency of the scoring system helps weed out the spammers, competitors, and current customers. According to Kred CEO Andrew Grill, the results have been “eerily accurate.”

With this information in hand, Kred’s rewards partners will be able to select the highest-scoring Kred members who are most likely to respond to their products and then offer them samples and other incentives to give them a try, which will hopefully convert these people into customers and inspire them to spread the word to their friends. It’s a system that’s worked well for Klout, which launched its own rewards program, Klout Perks, in 2010.

Early participants in Kred’s program are aiming for the high-tech crowd: AVG will reward influencers with security software, Zinio is giving away digital magazine subscriptions, SOL REPUBLIC has discounts on interchangeable headphones, and .CO is offering a 12-month registration for a domain name ending in .co. There are also some low-tech rewards, like popchips. Later, said Grill, the company will add exclusive experiences into the mix. But it won’t be “just any reward,” said Grill. “We’re going to be quite selective.”

Here’s a look at what Kred has to offer so far: