King.com Prepares To Launch Bubble Witch Saga for Facebook

Competitive social gaming giant King.com announced today the launch of Bubble Witch Saga, a game available on Facebook. While the initial launch is only available on Facebook, King.com intends cross-platform portability on mobile devices later this year.

Competitive social gaming giant King.com announced today the launch of Bubble Witch Saga, a game available on Facebook.  While the initial launch is only available on Facebook, King.com intends cross-platform portability on mobile devices later this year. More after the jump.

King.com has experienced quite a success with their earlier title, Miner Speed, available on Facebook, iOS, and Android devices. King.com announced that over the past year, they have doubled monthly gameplays and have reached over 900 million MAU over its 200 games available on multiple platforms – Facebook, mobile, and tablet.

Bubble Witch Saga, an expansion to King.com’s popular title, Bubble Witch, features rich story telling, new content, boosters, and over 70 levels within a unique and magical world. Bubble Witch’s concept involves the player assuming the role of a 4th witch in a circle, bursting bubbles to keep the cauldron from overflowing.

“We are very excited to have more than doubled our monthly game plays since launching our cross-platform games initiatives. We appreciate the dedication of our players and look forward to continue delivering more great games,” said Riccardo Zacconi, CEO, King.com.  “Our gamers have been really enjoying our ‘Saga’ games so we decided to ‘Saga-fy’ one of our most popular games, Bubble Witch, to give them a little more of what they love from King.com.”

I think we are going to see a rapid emergence of cross-platform competitive gaming.  Appdata reported that King.com surpassed Popcap in MAU on Facebook. These statistics warrant serious consideration for companies in entering the multi-platform space, although the exact mechanisms King.com is using to create the impression of ‘cross-platform’ play is unknown. Most likely it is some sort of Facebook authentication that spans out to the open mobile web.

The following are some recent numbers about King.com:

  • MAU of 16,480,900
  • Over last 7 days, MAU has increased by 176,076
  • DAU of 2,358,526
  • Over last 7 days, DAU has decreased by 271,032
  • Bubble Saga is King.com’s top ranked app with MAU of 6,699,588
  • Miner Speeds is ranked 5th with MAU of 1,562,962

While King.com seeks to be the leading cross-platform development studio, the company also has regional expansive priorities. Earlier in August we reported King.com’s partnership with Yahoo!, bringing competitive gaming to the Latin American market.  Spanish speakers will soon be able to enjoy several of their competitive games. While casual in nature, these games evoke a competitive nature among gamers, creating greater customer replay value. Superdata Research predicts the Brazilian virtual goods market to hit $624 million by 2014. With over 200 games in 14 different languages across the globe, King.com is clearly looking to reap the benefits of a global competitive market.