King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
Facebook and King.com delivered branded videos targeted to users 21 and over in Australia, the U.K., Germany, France, Canada, the U.S. and Brazil.
There are nine videos in the campaign. The first is embedded below, and additional installments will debut soon.
Facebook Creative Shop regional director Rob Newlan said of the campaign:
Producing the Candy Crush Soda Saga launch films with King and WCRS was creatively rewarding. When you create a mobile video, you need to bring your story to life in a matter of seconds. Brands that are built across mobile screens need thumb-stopping creative, and that is exactly what our teams produced.
King.com vice president of performance marketing Angus Lovitt added:
For the first time, King used premium video ads on Facebook to generate excitement for a game. Candy Crush is a beloved franchise, and we were able to tell the story to millions of people.
Readers: What did you think of the first video in the campaign for Candy Crush Soda Saga?