We love our friends in the media, at least most of us. That said, it’s nice to clue into what drives them to make good news and what drives them bat-ess-crazy.
It’s not easy being in the media, regardless the position or the medium. The glamorous life is comical to most and unattainable by many. However, without them, where would we be, right? Understanding that, the next time you are out and see a Starbucks, you may want to stop in for a $50,000 gift card or some such.
According to a recent survey, and this article from TVNewser in the friendly confines of the mediabistro nation, few media types will refuse that kind of gift.
A new survey published this week by the U.K.-based firm Pressat found that journalists and media staffers in the U.K. are more addicted to coffee than any other professional. Sure, it’s in the United Kingdom, but we’re pretty certain the same holds true stateside.
Out of the 10,000 professionals who were included in a survey conducted by Pressat, 85 per cent said they drink at least three cups of coffee a day, and nearly 70 per cent admitted that their working ability would be affected without a daily mug of coffee.
Stop by any newsroom. Better yet, excuse yourself to the break room and you will find at least three pots of coffee full. If they are empty, people are trying to locate their pitchforks and torches. It’s no secret that being a reporter is tough work, but it’s also not a great gig by looking at other surveys.
You get the idea: Reporters + Coffee = Love 4 Ever.