Are Selfies and Businesses a Social Media Match Made in Heaven?

Selfies are the new norm and will continue their strong trending on social media. Businesses that want to reach a larger audience need to tap into this evolving technology.

Before the digital age, selfies were self-portraits taken with cameras by creative photographers. Selfies evolved as the years rolled by and, in 2013, the word “selfie” was ranked as the most popular of the year by Oxford Dictionaries.

Fast-forward to 2016: Taking selfies has become a normal lifestyle impulse. This craze is growing rapidly. As a result, serious business owners should contemplate using selfies. They are powerful social media enticements for attracting new customers and engaging existing ones.

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