Is The Majority of Social Gaming Revenue Coming From Outside Facebook? Report Says Yes.
Just a year ago when people mentioned social games, thoughts of Facebook shuddered the mind. Fast forward today, Viximo's latest report entitled 'Beyond Facebook' claims that all the other social networks, that comprise 70 percent of social networking traffic in the world, bring in more gaming revenue combined.
Just a year ago when people mentioned social games, it was a synonym for Facebook games. Fast forward today, Viximo’s latest report entitled ‘Beyond Facebook’ claims that all the other social networks, that comprise 70 percent of social networking traffic in the world, bring in more gaming revenue combined. More after the jump.
Viximo’s report, on conjunction with Superdata Research, examined over 750,000 transactions conducted from 150,000 users in the first half of 2011, determining that social gamers are currently spending $3.2B
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