Internet Could Soon Surpass TV in Europe

When, if ever, will internet consumption overtake TV? It could happen in Europe as soon as early summer. That’s the word from Microsoft in a report yesterday that predicts by June European internet consumption will reach 14.2 hours per week compared to 11.5 hours for TV. But the TV networks shouldn’t be in a panic just yet. Microsoft notes that the numbers don’t signify a decline in TV viewing but simply a shift in how it’s consumed.