Interactive Video: The New Content Marketing Must-Have

As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and today that edge = video.

As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and today that edge = video.

We already know video is more effective than text, but here are some noteworthy reminders via 17 Production:

  • 60 percent of people prefer video over reading text
  • Video keeps visitors on your website longer
  • Video is more memorable than written content

In short, video advertising is the single most effective and scalable brand awareness tool on offer nowadays, except for two little drawbacks – it’s expensive, and worse, it’s hard to clearly quantify ROI.

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