Facebook To Advertisers: Install Conversion Pixels
Facebook is pushing advertisers to install conversion pixels, which enable measurement of outcomes such as click-throughs and purchases.
Facebook is pushing advertisers to install conversion pixels, which enable measurement of outcomes such as click-throughs and purchases.
Reader Matteo Gamba shared the screenshot above, with the header, “Optimize Your Facebook Ads for Conversions,” and the message:
Use a conversion pixel to track actions from your ads and optimize your delivery for the people most likely to click, add products, or make a purchase.
According to Gamba, clicking on the “Install Conversion Pixel” button brings users to the Facebook for Business Conversion Measurement page.
Advertisers:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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