Instagram Launches @Music

With a strong community of artists, Instagram has decided to explore the musical experience on the network, highlighting artists both well-known and up-and-coming.

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Today, Instagram announced the launch of @Music, an account dedicated to highlighting both well-known up-and-coming artists from around the world. The goal: showcase the love of music in the Instagram community by showing users a different side of the artists and musicians. Instagram wrote about the new account in a blog post:

It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project.

@Music will feature six posts per week including three different series:

  • #LocallySourced featuring unsigned artists
  • #DoubleTrack featuring artist interest outside of music
  • #15SecondLessons featuring how-to videos

The first artist featured as part of the launch was @Questlove, Roots drummer and leader of the Tonight Show house band. In addition to being an early adopter to social media, apparently Questlove likes to use his Instagram account to geek out about food. This has become a real passion for him since visiting The Cooking Lab in Seattle.

He told Instagram:

I never thought of myself as a science nerd. I am now more into science than I am into actual music.

The blog takes readers on a journey of Questlove’s discovery and love affair with music, from sharing his insomnia with Donny Hathaway at the tender age of three, to getting his first drum set as a surprise Christmas gift four years later.

Read more about Questlove on Instagram @Music and follow the account for more features on artists you love and artists on the rise.