INFOGRAPHIC: Shift's 2Q Facebook Ad Trends

Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below.

2QKey650Social marketing platform Shift, a Facebook Preferred Marketing Developer, examined campaigns on the social network during the second quarter that were managed via its Facebook ad solution, and it shared its findings in the infographic below.

Shift found that:

  • Entertainment achieved the highest click-through rates during the period, at 1.8 percent, followed by consumer packaged goods at 0.9 percent.
  • Auto and entertainment achieved the most efficient costs per click.
  • Auto also had the largest increase in CTRs compared with the first quarter of 2014, 48 percent.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in