In a Crisis, Show You Care
This morning, we spoke with Jeff Ansell, principal at Jeff Ansell & Associates and author of the upcoming book When the Headline Is You: An Insider’s Guide to Handling the Media.
We discussed social media management at the executive level, dealing with media relations issues, and tips for handling a crisis, such as a recall.
When dealing with a crisis situation, Ansell says, “Fact will never win over emotion” in the court of public opinion.
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